thinkmoney is a budgeting fintech company, specialising in digital-first current accounts and lending products. They came to us looking to improve rankings and conversions (applications).
They were receiving a high volume of traffic to the site but it wasn’t converting. Equally, there was a wide range of content on the site, but it was ranking for unrelated terms and therefore having little impact on thinkmoney’s goals. These rankings were skewing data and search metrics and a new approach was desperately needed.