Case Study BG 1
Case Studies

Making a splash for Tap Warehouse

After losing a significant percentage of organic traffic, Tap Warehouse needed expert help not only to regain the traffic and revenue lost but to strengthen the recurring monthly revenue and completely reconfigure their past approach to SEO.  With sound technical advice and a creative content campaign that’s made headlines across their target publications, we’re proud to say we more than delivered and have sent revenues to their highest numbers ever!

At a glance:
+59%

lift in organic revenue YoY

+70%

growth in organic traffic YoY

+60%

jump in organic visibility YoY

The Brief:

Tap Warehouse had experienced a worrying downturn in organic performance and a 36% drop in visibility, which was impacting revenue.  

Given that organic search had previously been a big driver in conversions, they needed expert help to rectify various technical issues quickly and get KPIs back on track. 

The internal team at Tap Warehouse were keen to readdress the way they’d approached SEO in the past and – with the help of Evolved Search – wanted to inject personality and drive results through creative content marketing and effective Digital PR outreach, as well as the sound technical experience on-site they needed to deliver to customers.

The Evolved Search Approach:

  • Completed a full audit to identify issues and created a plan to improved technical elements of the site to reverse the damage and restore performance.
  • Created interesting, shareable and coverage-worthy content to appeal to the wide range of people that fall in Tap Warehouse’s target audience. 
  • Built brand awareness and authority with high-quality backlinks and coverage, with the brand appearing in publications including The Sun, Daily Mail, MSN, Country Living, Yahoo, Bustle, Good Housekeeping, Real Homes, The Mirror and other relevant topical and regional titles. 
  • We not only restored performance but exceeded revenue targets and improved KPIs across the board. 

Campaign highlights:

476

linking domains with an average domain authority of 62

5

unique, large-scale content marketing pieces produced

365

examples of Tier 1 coverage secured.

“We teamed up with Evolved Search to reverse a severe dip in organic visibility and revenue, and they have not let us down. Their work has helped us tackle a mountain of technical problems, they’ve created interesting and effective content, and smashed revenue goals month after month.

We simply couldn’t have done it without Evolved’s vast breadth and depth of SEO expertise. Their approach is performance-driven, detail-oriented, and collaborative — they actually live up to the “extension of the team” cliché, and not many agencies do.

Working with Evolved Search has not only been a success, it’s been a pleasure.”

Frode Myklebust Head of eCommerce
Tap Warehouse
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