Case Study BG 1
Case Studies

Plumping up Paid Marketing performance for Mattress Online

Mattress Online are masters in the world of sleep and a leading retailer for all things mattresses, specialist support, pillows and more. We’ve worked with the brand since 2017 on SEO, Content Marketing and Digital PR and took on their Paid Marketing campaigns in 2019 to help boost performance even further and bolster spend on other channels.

At a glance:
+73%

increase in Paid revenue YoY

+14%

lift in conversion rate YoY

+71%

jump in transactions YoY

Awards we've won with Mattress Online:

The Brief:

Mattress Online enlisted our help to maintain and propel performance from Paid Search further, aiming to grow year-on-year, reduce wasted spend and in turn, improve ROI. They’ve also been keen for us to help minimise the effect of COVID-19 on performance metrics.

Our Approach:

  • Reviewed and understood industry shifts by category to inform the best strategy forward.
  • Understood and redirected strategy based on generic searches outweighing Brand
    search.
  • Completed a review of market growth trends during COVID-19 to seize timely opportunities.
  • Reflected campaign strategy based on client communication and product availability to minimise wasted spend and bounce rates and keep all Paid content relevant.
  • Reviewed and optimised all Ads & Ad Extensions.
  • Increased client communication to ensure a balance between PPC push and client supply-and-demand chains.

Campaign highlights:

+49%

increase in clicks YoY

+60%

boost in users YoY

109%

lift in search campaign conversions YoY

“Choosing a digital marketing agency is one of the most challenging decisions for any e-commerce company. After receiving tenders from 4 agencies we decided to work with Evolved and are very pleased we did. Our SEO activities have seen our organic presence continually increase every month since we started work in spring 2017. Evolved are a great team to work with, they cut right to the chase and are practical and pragmatic.

I’m very happy to recommend Evolved Search.”

Steve Adams Managing Director
Mattress Online (Paid Marketing)
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