Select Car Leasing is one of the UK’s leading vehicle leasing companies. They have gone through a period of phenomenal growth and are now on track to be the largest leasing company in the UK, something both Evolved and Select are extremely proud of, having been only known locally and nowhere to be seen from an organic perspective before our campaign commenced.
We have now been working with Select Car Leasing for over 4 years and counting.
The campaign KPIs are straightforward, Select Car Leasing requires quality leads through their website. The site had doubled organic traffic year-on-year after our first year working with the brand, so the pressure has been high to continue building on those results and hitting two primary objectives:
- Increase lead volume and quality through organic search.
- Increase overall organic visibility through a content-led approach.