Case Study BG 1
Case Studies

Driving big performance results for Select Car Leasing

Our work with leasing company, Select Car Leasing, is proof of the power that a revenue-focused SEO strategy can have for a brand, taking them from lost in the SERPS to top of the tree for the highly-competitive term, ‘car leasing’. After 4 years of collaboration, our working relationship is still going strong.

At a glance:
+230%

Lift in organic conversions

+2600%

Increase in organic traffic

+175%

Growth in organic visibility

It's an award-winner!

The Brief

Select Car Leasing is one of the UK’s leading vehicle leasing companies. They have gone through a period of phenomenal growth and are now on track to be the largest leasing company in the UK, something both Evolved and Select are extremely proud of, having been only known locally and nowhere to be seen from an organic perspective before our campaign commenced.

We have now been working with Select Car Leasing for over 4 years and counting.

The campaign KPIs are straightforward, Select Car Leasing requires quality leads through their website. The site had doubled organic traffic year-on-year after our first year working with the brand, so the pressure has been high to continue building on those results and hitting two primary objectives:

  1. Increase lead volume and quality through organic search.
  2. Increase overall organic visibility through a content-led approach.

The Evolved Search approach:

  • Strategic consultancy on Technical SEO to fix critical issues that were hampering search performance, support with the development and launch of a new website and provide ongoing technical expertise to ensure the site is in the best shape possible and all opportunities are seized, in line with the brand’s commercial objectives.
  • Implemented a comprehensive and useful content strategy for onsite content, to attract and convert users at every stage of the funnel, such as advice guides and new landing pages to target keywords for manufacturer and vehicle body types, along with a creative content marketing plan consisting of interactive pieces, blogs, infographics and much more.
  • Utilised Digital PR & Outreach to build the authority of Select Car Leasing via high-quality coverage and backlink acquisition, across titles including The Daily Mail, HuffPost, iNews, Yahoo, DriveTribe, Daily Express and Business Insider, amongst others.
  • We also revisit the brand’s approach frequently as part of our strategy process to be sure that the campaign work achieves results and keeps Select Car Leasing at the forefront of the leasing industry.

Campaign highlights

1

award win for our work with Select: Best SEO Campaign at the UK Search Awards.

50

new sales people recruited to deal with the leads we have generated.

850+

high-quality links & coverage secured.

Evolved Search has delivered phenomenal results and played a major role in accelerating the growth of our business. We’ve effectively come from nowhere on the large and competitive generic keywords in our industry and we’re now ahead of all of our competitors and continuing to grow.

Mark Tongue Managing Director
Select Car Leasing
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