Mattressonline.co.uk had lost almost 75% of their organic visibility in the space of just a few months. This was having a devastating impact on the business, as organic traffic accounted for a sizeable percentage of their annual turnover.
Mattress Online engaged with Evolved in March 2017. Prior to this, the business had been with another agency for 7 years, and their work led to a link-based penalty which they struggled to recover from. When Evolved took over, the site was in very poor shape, with traffic and organic revenue both significantly down year-on-year, and the business was struggling to cope with the loss of performance.
Our work and objectives were set to try and undo this, specifically to:
- Reverse the downward trend in overall organic visibility, traffic, and revenue.
- Implement an on-site content strategy to address Panda-related issues
- Increase domain authority through a white hat, content-led approach
- Backlink profile clean-up and monitoring