Case Study BG 1
Case Studies

Boosting enquiries and revenue for ABC Finance

ABC Finance is a boutique, family-run business based in the UK, specialising in commercial finance. They are a master broker, working with a wide range of lenders to provide bridging loans, commercial mortgages and business loans, among other products. We’ve worked with the business since 2017 and helped them grow their brand and revenue through SEO and thought-leading content & outreach.

At a glance:

increase in organic visibility YoY


growth in organic traffic YoY


lift in organic conversions YoY

The Brief:

Following successful Content Marketing campaigns in Summer 2017, Evolved devised a full strategy for ABC Finance covering Technical SEO, Content Marketing and Outreach, with the view to achieving the following objectives:

  • Increase organic traffic and conversions.
  • Generate high-quality, relevant coverage and backlinks.

Our strategy was to ensure, first of all, that the site was the best it could possibly be on a technical level, before building out topical hubs based on search data.

From there, we’ve produced a host of content alongside the client, building the brand’s authority in areas where their content was thin, and also delivered content marketing pieces that have helped to build awareness and exposure on a national scale.

Our Approach:

  • We started by putting a workflow in place to fix all of the technical issues identified in the audit and supported ABC’s development company to do this, focusing on implementing a strong site hierarchy and internal linking structure to form content hubs.
  • We also changed our approach to content marketing to really focus on the quality of links, aiming for top tier publications and news websites that the business had never been featured in, and in turn, would help to increase the authority of the brand.
  • We focused our content ideas on newsworthy stories that we knew the press would cover and could be backed up by original financial research, including the royal wedding, costs of living, and the decline of the high street. This was supported by the client, finding opportunities to provide quotes and commentary on relevant commercial finance stories.
  • A highlight of our content marketing efforts was the ‘You vs. the Mega Rich’ campaign, which achieved 93 backlinks alone and was featured on The Daily Mail, This is Money and the Mail on Sunday. We also secured coverage on The Mirror, The Express, Harper’s Bazaar and MSN for other content pieces we have delivered over the past 12 months.

Campaign highlights:


links for our You vs. the Mega Rich campaign


award nominations

“I would highly recommend Evolved Search – they are a pleasure to work with and have produced some fantastic results for us. Their ideas are always on-brand and relevant and the improvements we’ve seen across our key performance indicators have been outstanding.

The team are always on hand to help and discuss ideas, and personally, I really respect their expertise and valuable input. Their work has, without doubt, transformed our online business.”

Gary Hemming Commercial Director
ABC Finance
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