Insights

SEO in the Bathroom Sector – Downloadable Insight Report

SEO in the Bathroom Sector – Downloadable Insight Report

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Did you know that it would cost £4.1million every single month to buy the organic traffic of Victorian Plumbing? The brand is the leader in the competitive Bathrooms space, but that doesn’t mean there isn’t room to compete for others.

Fully understanding your performance and that of your competitors is essential, so we’ve created this report to help you do exactly that.

In this Search Insight report, we focus on the Bathrooms sector, one we have a heap of experience in thanks to our work with Tap Warehouse and Drench. We look in detail at key performance metrics across the sector, including:

  • Onsite Optimisation
  • Monthly traffic volume
  • Mobile search volume
  • SEO traffic value
  • Organic visibility vs domain authority
  • Organic visibility – annual performance
  • Key link metrics
  • Domain trust
  • Keyword position spread
  • Our work in the bathroom sector

Looking ahead, there are positive signs that consumer demand in the Bathroom sector will remain buoyant, driven by people and families looking to invest in their homes during this unprecedented time.

Year-on-year comparisons around the topic of Bathrooms shows search numbers have increased more than 20% vs. last year, with 2021 so far already showing record growth.

Perhaps unsurprisingly, data shows Victorianplumbing.com continuing to dominate results in the UK with their traffic value now standing in excess of the rest of the top five players’ combined.

Beyond the top spot, however, 2020 has produced some significant movement in Google Search with established businesses and relatively new websites both gaining and losing hundreds of thousands of monthly visits in monthly traffic as rankings have evolved.

This report gives a breakdown of the latest performance and looks to shed light on the underlying campaign performance which underpins that change. Within the document, you will find a number of sections covering metrics around competitor’s onsite qualities and how they are progressing in terms of quality and quantity.

Download your copy for free today and contact us if you’re ready for a fresh approach to your Search performance.

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