Every brand has a story to tell
There are brands that aren’t so great at projecting their story in the right way. This provides you with an opportunity to excel at it, but chances are you’ll need a little help with that. Our team of content creators are fanatical about storytelling; utilising unique ideas, inspiring words, catchy creative and a targeted approach to outreach to build award-winning strategies. They’re a good bunch to have on your side.
To us, Content is a crucial, unavoidable element of a strong Search strategy. It’s the lifeblood of online visibility and can set one brand apart from the next in a millisecond. Here’s why:
Google wants to be useful to every single person using its search engine, so to do that it needs to rank the most popular and relevant sites for each unique query, ensuring its own future as the search engine of choice. Optimised, quality content plays a huge role in this, strengthening a brand’s footprint with links, mentions and social chatter, which in turn provide trust signals back to the algorithm. Sites that hit the mark are rewarded with better rankings.
It’s a marathon, not a sprint
So, here’s what we don’t do:
- Mass-produced link bait content
- Scattergun outreach services
- Purchased do-not-follow links that’ll get you into trouble in the long-run
- Quick-fix, spammy content without purpose
The world of Search might take a little longer to conquer, but when you reach the top, it’s a worthy investment. Many brands are tempted into quick-fixes that agencies over-promise and under-deliver against, but the real value is in content production and outreach that’s targeted and tailor-made to inspire your target audience. That’s the kind of content we produce at Evolved Search.
If you’re interested in building relevancy, trust, and authority, and want to work with a specialist partner that knows how to deliver it, you can contact us below.