Content Marketing

Content Marketing

We love content. For years we’ve been telling brands to quit with the hard sell online and start actively engaging with customers and prospects alike, and we always vouch for good content marketing to do just that.  The thing is, you can’t move online for content right now and the problem is getting worse. The web is crying out for great quality content.

But, what constitutes as ‘great’ content these days? Sure, a bit of fun is always welcome, but for us, great content must have a purpose. Content without purpose is just more words floating aimlessly in cyberspace, hoping to stick.

The Evolved way of delivering Content Marketing is all about purpose. We factor in your brand objectives, the behaviour, and preferences of your online audience, then combine this with a forward-thinking, creative and exciting, written and visual content plan. We take care of everything from strategy, to creation, to outreach, and make it our business to ensure your brand’s content reaches its full potential online.

We regularly land coverage for our clients in publications such as:

Every brand has a story to tell

There are brands that aren’t so great at projecting their story in the right way. This provides you with an opportunity to excel at it, but chances are you’ll need a little help with that. Our team of content creators are fanatical about storytelling; utilising unique ideas, inspiring words, catchy creative and a targeted approach to outreach to build award-winning strategies. They’re a good bunch to have on your side.

To us, Content is a crucial, unavoidable element of a strong Search strategy. It’s the lifeblood of online visibility and can set one brand apart from the next in a millisecond. Here’s why:

Google wants to be useful to every single person using its search engine, so to do that it needs to rank the most popular and relevant sites for each unique query, ensuring its own future as the search engine of choice. Optimised, quality content plays a huge role in this, strengthening a brand’s footprint with links, mentions and social chatter, which in turn provide trust signals back to the algorithm. Sites that hit the mark are rewarded with better rankings.

It’s a marathon, not a sprint

So, here’s what we don’t do:

  • Mass-produced link bait content
  • Scattergun outreach services
  • Purchased do-not-follow links that’ll get you into trouble in the long-run
  • Quick-fix, spammy content without purpose

 

The world of Search might take a little longer to conquer, but when you reach the top, it’s a worthy investment. Many brands are tempted into quick-fixes that agencies over-promise and under-deliver against, but the real value is in content production and outreach that’s targeted and tailor-made to inspire your target audience. That’s the kind of content we produce at Evolved Search.

If you’re interested in building relevancy, trust, and authority, and want to work with a specialist partner that knows how to deliver it, you can contact us below.

THE CHAPTERS OF GREAT CONTENT

Ideation

Ideation

Sorting the good ideas from the bad to create content with purpose.

Research & Analysis

Research & Analysis

In-depth insight into your audience, target publications & format.

Creation

Creation

Using data and creativity, we bring those ideas to life.

Design & Development

Design & Development

The really exciting bit. From flat content to visual masterpiece.

Outreach

Outreach

Build visibility, authority and links across trusted and relevant sites.

Measurement

Measurement

Measure content performance to show real business impact - it's all part of the service.

Ready to get more from your Search campaign?

Talk to us