Select Car Leasing are one of the UK’s leading vehicle leasing companies. They have gone through a period of phenomenal growth and are now on track to be the largest leasing company in the UK within the next 2 years, something both Evolved and Select are extremely proud of, having been only known locally and nowhere to be seen from an organic perspective before our campaign commenced over two years ago.
The campaign KPIs are straightforward, the client requires quality leads through their website. The site had doubled organic traffic year-on-year between 2015 and 2016 with Evolved running the campaign, so the pressure was on to achieve two key objectives:
- Increase lead volume and quality through organic search.
- Increase overall organic visibility through a content-led approach.