It’s extremely difficult to gain positive mainstream coverage for financial services companies, so we also needed content to showcase the Money Guru brand on external websites and generate high quality back-links. The Content Marketing and Outreach teams at Evolved started with detailed research into industries that were relevant to the brand and sourced publications that would potentially link to a financial services website, which helped us to develop a list of key outreach targets and content ideas.
There were 13 creative content pieces developed during the first 6 months of the campaign, covering topics from marriage to the environment, all of which were successfully promoted and consistently generated quality links. These content pieces included ‘Shrinkflation‘, a look into the decreased sizes of the nation’s favourite confectionery, which was picked up by key publications including The Daily Mail, The Sun and The Daily Star.
We also secured coverage from The Mirror and House Beautiful for the ‘Cost of Wasted Food‘ infographic we produced, along with 16 other quality back-links, as well as a guide to ‘How to get married for under £1000’, and a quiz to help users find out if freelancing is for them, which was picked up by several relevant careers and education websites.