Money Guru

Project Brief is a new credit price comparison website, owned by Quint Group, which focuses on personal loans, credit cards, mortgages and credit scores. The brand launched in September 2016 and set out ambitious plans to establish themselves as an authority in an extremely competitive industry.

We were appointed in July 2017 to deliver a content marketing, outreach and digital PR-led SEO campaign, with the aim of generating high quality, authoritative links to the site and gaining PR coverage to increase brand awareness.

Services Delivered

Content Marketing
Content Marketing


links built in 12 months
pieces of Tier 1 coverage.
average Domain Authority
Money Guru - What we did

What we did

The brand launched in September 2016 and set out ambitious plans for the first 24 months of trading. A key part of these plans was to implement a comprehensive SEO strategy to start establishing the brand as an authority in an extremely competitive industry.

As the site and domain were brand new, Evolved were appointed to deliver against two primary objectives: to generate high-quality back links to the Money Guru website, and to generate positive digital PR coverage to increase brand awareness.

The new site was extremely content-thin when the campaign started, so Evolved’s foremost aim was to publish as much engaging onsite content as possible. We created over 60 pages of useful guides, help and advice articles, and blog posts during the first 6 months to target long-tail keywords and start to generate visibility.

Money Guru - What we did
Money Guru - How we did it

How we did it

It’s extremely difficult to gain positive mainstream coverage for financial services companies, so we also needed content to showcase the Money Guru brand on external websites and generate high quality back-links. The Content Marketing and Outreach teams at Evolved started with detailed research into industries that were relevant to the brand and sourced publications that would potentially link to a financial services website, which helped us to develop a list of key outreach targets and content ideas.

There were 13 creative content pieces developed during the first 6 months of the campaign, covering topics from marriage to the environment, all of which were successfully promoted and consistently generated quality links. These content pieces included ‘Shrinkflation, a look into the decreased sizes of the nation’s favourite confectionery, which was picked up by key publications including The Daily Mail, The Sun and The Daily Star.

We also secured coverage from The Mirror and House Beautiful for the ‘Cost of Wasted Food infographic we produced, along with 16 other quality back-links, as well as a guide to ‘How to get married for under £1000’and a quiz to help users find out if freelancing is for them, which was picked up by several relevant careers and education websites.

Most recently, our report on the True Cost of Data Theft, an investigative report into the cost of personal data on the dark web, achieved 244 links in one month, and gained coverage on the likes of Fox News, New York Post, Independent, The Daily Mail, and many, many more.

Case Studies
“We’ve been delighted with the approach to content marketing from Evolved Search and found that the team have grasped our brand, the complexities of the industry and the ways in which we could engage with our target audience well. Throughout our work together they’ve achieve some fantastic results in terms of news coverage and links to support our overall organic performance, which has played a key role in building awareness of the Money Guru brand.”
James MacDonald - Head of Digital at Quint Group (parent group of Money Guru)

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